Hi, I’m Matt
Strategic Product Marketer & Storyteller
6+ years of experience building comprehensive GTM strategies for complex B2B SaaS portfolios. Expert in translating AI-driven features into clear, differentiated value propositions for buyers, driving over $1M in new product revenue and $13M in portfolio revenue.
Selected Work
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The $1M AI Launch
GTM Strategy & Product Storytelling
How I translated an AI-powered EdTech solution into a clear narrative that secured $1M in first-year revenue.
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The $13M Portfolio Expansion
Full-Funnel Growth & Sales Enablement
Driving $10M+ in revenue through data-driven sales enablement, GTM strategy, integrated marketing campaigns lead gen, retention loops.
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The $0 Budget Rebrand
Branding & Leadership
Spearheaded the 0-to-1 rebrand, targeted content, and multi-channel execution that drove 15% YoY sales growth for a local SMB.
About Me
I’ve been interested in marketing since I was 11, when I turned a 'Need a Dog Walker?' ad into a surprisingly profitable 6th-grade business. That early lesson grew into a career of connecting people to solutions.
I’ve been marketing AI since 2020 and using it since 2016, watching it evolve from a niche concept to a global phenomenon. Today, I combine that curiosity with 6+ years of B2B SaaS experience.
When I’m not analyzing win/loss data or building battlecards, you’ll find me reading The Wall Street Journal, listening to business podcasts, or keeping up with the latest Generative AI trends.
Kind Words from Colleagues
“Matt, I just want to say how much I appreciate you and all the help and support you offer to me…you’ve added an extra layer of knowledge, experience, and support in an area that I am still learning [product marketing]. Thanks so much for being you and know you’re a wonderful teammate! Have a Fabulous Friday.”
— Tracy, Sr. PMM of Direct Instruction Literacy at McGraw Hill
“@MatthewCannida, Great success story for Number Worlds! What a powerful story around the growth of these students. They recognize the value of the whole program - what a difference this makes!”
— Mary, VP of Product at McGraw Hill
“The K-12 Sales Enablement Community is a great way to access customer facing collateral and so much more! Thank you to Matt Cannida for the excellent post showcasing the attached NW/Reveal Alignment Guide.”
— Katie, Solutions Consultant at McGraw Hill
