About Me

Growing up I noticed the TV station "bumpers" during cartoons and I watched the Super Bowl only for the commercials. I didn't just see ads, I wanted to know how they were made.

My curiosity turned into action at an early age! I started a surprisingly successful sixth-grade dog walking business. Later on at the University of Iowa, I felt right at home in marketing classes.

In college, I struggled through a math class that used an AI-powered learning software. I didn’t know what AI was at the time, but after graduating with a degree in Marketing Analytics, I landed a job at McGraw Hill working on the exact software, ALEKS.

Since then I’ve launched ALEKS Adventure, the K-5 version of ALEKS and acted on many creative ideas, just ask me about the Digit the Dog costume.

Side Quests & Interests

  • Always tracking what's trending in creative, marketing, media, AI, and branding. Keeping sharp on news, business, and marketing with:

    • The Journal from WSJ (my top podcast on Spotify for 2 years in a row)

    • The McKinsey podcast

    • Switched on Pop

    • Notion Podcast

    • Adweek

    • Ad Age

  • I’m now the person who sits on a plane wondering, "What does Southwest's messaging house look like?" or watching a movie asking, "How much did that product placement cost?"

    I stay curious about messaging and branding outside of my 9-5.

  • I love talking about Gen Z trends, AI, and cool marketing on Tik Tok.

    I host the series “Marketing to Gen Z.”

  • I have been using AI since 2016 and marketing it since 2020, but I like to keep up with the trends (like Agentic AI) with things like:

    • Tech Crunch

    • Daily Tech News Show

    • Hard Fork

    • The Rundown AI

    I champion ethical AI use, like in Edtech or other “marketing for good” businesses.

    • I am an avid concert goer

    • I have a cat named Ruby

    • I’ve collect over 15 mugs

    • I’ve visited 12+ countries

Marketing for Good

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A Philosophy

I love good marketing, but my passion is Marketing for Good: connecting people to solutions that they care about and that genuinely improve their lives.

I have worked with coffee shops staffed by people with disabilities, EdTech brands, and small businesses. My career will be defined by the organizations I support and the difference they can make.

Skills

An Analytical Creative

Marketing requires human connection, especially when marketing AI. I believe in tactile, fun storytelling to gamify engagement and drive adoption. My ideas solve problems and are never boring!

How I stay creative: Adweek, The Wall Street Journal, Ad Age, Following AI trends (Generative AI & Agentic AI), Voice of Customer (VoC), Research & Analysis, Messaging & Positioning exercises

A Strategic Storyteller

From lead generation to retention, I align Sales, Product, Engineering, and Customer Success teams. I build internal advocacy programs because if the sales team isn’t excited, the market won’t be either.

Core Competencies: GTM Strategy, Branding, Storytelling, Market Intelligence, Sales Enablement, SMB & Enterprise, Account Based Marketing, Messaging & Positioning, Narrative Building, Lifecycle Marketing

A Collaborative Spirit

I use data analytics to deliver personalized messaging that accelerates adoption across technical and non-technical audiences for complex portfolios. I partner with other teams to stay organized and align goals to the full funnel.

My tech stack: Salesforce, Figma, Asana, Adobe Analytics, Sqaurespace, Marketo, Qualtrics, Crayon, Notion, Google Analytics, Tableau

Let’s Connect

Email Me