About Me

Growing up, I always noticed the "bumpers" on TV while my friends watched cartoons. I watched the Super Bowl only for the commercials. I didn't just watch ads, I wanted to know how they were created.

My curiosity turned into action early! I started a surprisingly successful dog walking business in 6th grade that taught me my first lesson in marketing. Later in life, I started at the University of Iowa and felt right at home in marketing classes.

In college, I struggled through a math class that used a software called ALEKS. I didn’t know what the algorithm was doing at the time, but after graduating with a degree in Marketing Analytics, I landed a job at McGraw Hill for that exact same product, ALEKS.

Since then I’ve spearheaded many marketing strategies, acted on many creative ideas (ask me about Digit the Dog plushie), and gamified sales enablement to hit product marketing goals.

Today, I boast 5+ years of B2B SaaS experience with AI-driven products. I bring an analytical perspective, a storyteller’s touch, and a collaborative spirit to every project.

Side Quests & Obsessions

  • Always tracking what's trending in creative, marketing, media, AI, and brand. Keeping sharp on news, business, and marketing with:

    • The Journal from WSJ (my top podcast on Spotify for 2 years in a row)

    • The McKinsey podcast

    • Switched on Pop

    • Notion Podcast

    • Adweek

    • Ad Age

  • I’m now the person who sits on a plane wondering, "What does Southwest's messaging house look like?" or watching a movie asking, "How much did that product placement cost?"

    I am constantly curiosity about messing and branding outside of the 9-5.

  • I love talking about Gen Z trends, AI, and cool marketing on Tik Tok (@mattsmarketingmoves)

    I have a series called Marketing to Gen Z.

  • See below to learn more.

  • I have been using AI since 2016 and marketing it since 2020, but I like to keep up with the trends (like Agentic AI) with things like:

    • Tech Crunch

    • Daily Tech News Show

    • Hard Fork

    I champion ethical AI use, like in Edtech or other “marketing for good” businesses.

    • I’ve been to 12+ countries

    • I’ve collect over 15 mugs

    • My great uncle is Caroll Shelby, creator of the Shelby Cobra

    • My family is a “Disney Family, I’ve been to a Disney properties 25+ times

Hear Me Roar

I occasionally speak on radio shows and podcast sharing insights on digital marketing trends, brand behavior, predictions, and Gen Z influence.

Audio Block
Double-click here to upload or link to a .mp3. Learn more

My Philosophy is Marketing for Good

I love good marketing, but my passion is Marketing for Good: connecting people to solutions that they genuinely care about and improve their lives.

I have worked at coffeeshops employed by people with disabilities, EdTech companies, and small businesses. My career will be defined at the organizations I support and the difference they can make.

Creativity

Marketing requires human connection, especially when marketing AI. I believe in tactile, fun storytelling to gamify engagement and drive adoption. My ideas solve problems and are never boring!

How I stay creative: Adweek, The Wall Street Journal, Ad Age, Following AI trends (Generative AI & Agentic AI), Voice of Customer (VoC), Research & Analysis, Messaging & Positioning exercises

Skills & Interests

Strategy

From lead generation to retention, I align Sales, Product, Engineering, and Customer Success teams. I build internal advocacy programs because if the sales team isn’t excited, the market won’t be either.

Core Competencies: GTM Strategy, Branding, Storytelling, Market Intelligence, Sales Enablement, SMB & Enterprise, Account Based Marketing, Messaging & Positioning, Narrative Building, Lifecycle Marketing

Execution

I use data analytics to deliver personalized messaging that accelerates adoption across technical and non-technical audiences for complex portfolios. I stay organized and align goals to the full funnel.

My tech stack: Salesforce, Figma, Asana, Adobe Analytics, Sqaurespace, Marketo, Qualtrics, Crayon, Notion, Google Analytics, Tableau

Let’s Connect

Hours
Monday–Friday
10am–6pm

Phone
(555) 555-5555

Location
123 Demo Street
New York, NY 12345